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Search Engine Optimisation (SEO)

With a proven record in Digital Media, we know how to build or transform a website into an effective, easy to find and easy to use showcase.

If you're looking for the key to fast, cost effective sales growth without the need for costly marketing campaigns or additional sales staff, SEO (Search Engine Optimisation) might just be the answer.

Whilst an effective website is eye catching and visually appealing, it is more important that it is structured to be easily found by the major search engines. After all, what good is an achingly beautiful website if it is rarely seen?

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, or SEO as it is commonly known, is the process of improving a websites rank on search engines like Google in order to increase the traffic it receives.

Effective website optimisation is a combination of 3 broad factors - quality content, site structure, and effective link building.

Quality Content

The underlying quest for search engines is to give users the results that most accurately match their search. This means, providing a search result that represents the highest quality material possible for the words typed.

Whilst we don't know your business like you do, we can help you use your industry expertise to create quality content that portrays your expertise. It's one thing to write important and relevant content, there is a science to presenting your content so that the leading search engines will value it highly.

Site Structure

It's important your site is designed so that the search engines can easily access your content. Without the correct structure, title tags, meta descriptions, internal links and navigation structure, the most articulate and savvy content will never be found by the search engines.

Effective Link Building

One of the best signs that a website is a reputable and authoritative source is when quality sites are linking to it. Depending on the package you select, we can submit your site to a range of web directories, article directories and social bookmarking sites all designed to give you greater link strength and ultimately strengthen your ranking.

The way people make decisions has drastically changed. Statistics show that product information is more regularly sought on the internet rather than traditional media such as television, newspapers and radio. Search Engine Optimisation (SEO) is a form of online marketing that aims to increase a website’s visibility in search engines for those important keywords and phrases that are relevant to a specific business.

What are the benefits of Search Engine Optimisation?

  1. Search Engines outperform other traditional media in driving visitors to websites as most people are increasingly seeking information about products/services on the internet.
  2. Search Engines are not geographically limited. Search Engines are accessed all over the world at any given time.
  3. Search Engine Optimisation has a higher conversion rate, turning website visitors into clients.
  4. The company’s brand will be more visible when it is consistently amongst the top listings on the results page. This will make your branding more familiar to prospective clients
  5. It is much cheaper and effective than local placed advertisements.

Regardless of your size, profile or budget, DiskBank have a package to suit your requirements.

To see which of our packages best suits your requirements see below:

Website Development

The premise behind effective SEO is that the best, most useful and relevant websites are the ones that people want to find easily. The major search engines are constantly striving to deliver results that best reflect the users search.

It goes without saying that this outcome flows out of a well designed and easy to use website.

For more information on what we offer please visit our website development page.

Adwords (Pay Per Click or PPC)

If your website is new, in a competitive market or you simply want to get more traffic fast, Adwords is a paid alternative to traditional SEO techniques.

If you want to be listed in the first 3 places of Google within about 15 minutes of submission, there is no alternative to Adwords or PPC advertising as it is also called.

Visit our Adwords Page for more information.

 

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Perth, Sydney Australia

1300 66 38 22

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